When it comes to winter fashion, one brand that has always been synonymous with luxury and style is Burberry. Known for its iconic trench coats, classic check patterns, and timeless designs, Burberry has been a staple in the fashion industry for decades. However, in recent years, the brand has undergone some significant changes that have brought a fresh perspective to its collections and collaborations. One of the most notable collaborations in recent years is the partnership between Burberry and rapper and fashion icon ASAP Rocky.
What Happened to Burberry?
Burberry, founded in 1856 by Thomas Burberry, has a rich history and heritage that has cemented its place as one of the most prestigious fashion houses in the world. However, in the early 2000s, the brand faced some challenges as its signature check pattern became associated with a less desirable image due to its overuse by counterfeiters and the rise of "chav" culture in the UK. In response, Burberry underwent a rebranding effort to reclaim its luxury status and appeal to a younger, more fashion-forward audience.
Under the creative direction of Christopher Bailey, Burberry successfully revitalized its image and became a leader in digital innovation and marketing within the fashion industry. The brand's iconic trench coats and check patterns were reimagined and modernized, appealing to a new generation of consumers while still maintaining its classic British aesthetic.
Who Owns Burberry?
In 2018, Riccardo Tisci was appointed as the Chief Creative Officer of Burberry, bringing his unique vision and modern sensibility to the brand. Tisci's appointment marked a new chapter for Burberry, as he aimed to infuse the brand with a fresh perspective while staying true to its heritage. Tisci's designs have been well-received by both critics and consumers, further solidifying Burberry's position as a leading luxury fashion house.
Burberry is currently owned by Burberry Group plc, a British luxury fashion company listed on the London Stock Exchange. The brand has a global presence with stores in major cities around the world and a strong online presence that caters to a diverse and discerning clientele.
ASAP Rocky x Burberry Collaboration
In 2021, Burberry announced a collaboration with ASAP Rocky, the Harlem-born rapper and fashion icon known for his eclectic style and influence in the music and fashion industries. The collaboration between Burberry and ASAP Rocky was highly anticipated, as both parties are known for their innovative approach to style and design.
The ASAP Rocky x Burberry collection featured a range of pieces that blended Burberry's classic aesthetic with ASAP Rocky's signature streetwear sensibility. The collection included updated versions of Burberry's iconic trench coats, check patterns, and accessories, all infused with ASAP Rocky's unique twist.
One of the standout pieces from the collaboration was a reversible puffer jacket featuring Burberry's vintage check pattern on one side and a bold graphic print on the other. The jacket was a perfect fusion of Burberry's heritage with ASAP Rocky's contemporary streetwear aesthetic, appealing to a wide range of fashion enthusiasts.
The ASAP Rocky x Burberry collaboration also included a series of campaign images and videos that showcased the collection in a dynamic and visually striking way. The campaign, shot by renowned photographer Rafael Pavarotti, captured the essence of the collaboration and highlighted the versatility and creativity of the pieces.
The collaboration between Burberry and ASAP Rocky was met with critical acclaim and commercial success, further solidifying Burberry's position as a brand that is willing to push boundaries and collaborate with innovative and influential figures in the industry.
Elevating Your Winter Wardrobe with ASAP Rocky x Burberry
As we enter the winter season, it's essential to have a few key pieces in your wardrobe to stay warm and stylish. A cozy coat is a must-have, and what better way to elevate your winter wardrobe than with a piece from the ASAP Rocky x Burberry collaboration?
The collection offers a range of outerwear options, from classic trench coats to modern puffer jackets, all featuring Burberry's timeless designs and ASAP Rocky's contemporary touch. Pair a Burberry trench coat with a cozy sweater and jeans for a classic and sophisticated look, or opt for a statement puffer jacket to add a bold and edgy element to your winter ensemble.
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